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Why exit polls got it so wrong?

Results of India general elections 2024 have thrown a surprise no one saw coming. NDA has secured a majority but BJP on its own has failed to secure the majority, unlike last two general elections.

               No exit poll predicted this scenario. As per exit polls, BJP was going to reach majority mark on its own and NDA was going to win about 350 seats. But BJP has won 240 seats and NDA has won 292 seats. The results seem to be beyond the confidence intervals projected for the prediction. What does that say about exit polls?

There are multiple possible answers to this question. I will rule out conspiracy answers at the outset. I am not going ahead with argument that exit polls were staged to help some agents. One interesting possibility that I might want to consider is false answers from voters. Respondent’s response to exit poll enumerator can be a strategic choice if respondent thinks that revealing what she truly voted is not in her best interests. If she believes that many others would have voted differently than how she has voted, she might respond that she too has done the same, even when in anonymity of the booth she has behaved differently. But I think most likely explanation is structural.

Exit polls are based on sample which represents the underlying voter population. Essentially, sample is drawn with the hope that sample properties will mimic the underlying population properties closely. The large variation of sample properties from later revealed population properties imply that drawn sample was not a good representation of the population. So, first possibility is, exit polls are based on wrong sampling.

               I assume that those who do exit polls try to pay attention to their sample as much as possible. The real constraint is, we know, in some broad sense, about proportions of various attributes in registered voter population but we do not know about same proportions among registered voters who have voted.  For example, there might be 30% voters above age 60 among registered voters. But on the day of voting, 20% of the voters who voted are of age above 60. But later information will not be available and hence exit poll sample will have larger proportion of above 60 voters which can lead to misleading estimation if voters above 60 vote considerably differently than voters below 60.

               The sampling problem is accentuated by the fact that much of the proportional understanding, in terms of gender, religion, social groups, still stems from 2011 population census. Though broad national proportions might not have moved much from 2011, we cannot say so at constituency level.

               In short, drawing a representative sample for each of the 545 constituencies to generate nationally representative sample is empirically a very difficult task. So, exit poll sample is very likely to be non-representative of population of voters who have voted unless non-voting is prevalent at same proportion across voter attributes. Also, if voter preferences are not varying much across voter attributes like gender, religion, social group, age etc. then even such sample is likely to generate estimates which are in proximity of the underlying voters who have voted population.

               So, exit polls will go wrong if non-voting proportion is varying across different voter groups. Voter mobilization from political parties can be correlated with voter groups. If voter mobilization from local cadre of parties is different then it can result in varying non-voting proportions. Other possibility is variation in voter preferences across voter groups. Perhaps some voter groups had greater revision of preferences than other groups before this election, leading to more differentiated range of preferences, unlike previous elections where degree of differences of political preferences across voter groups was lesser. In such cases, non-representative sample will throw different results than underlying true voters.

               One also wonders what purpose exit polls are serving beyond providing excellent infotainment. One argument is they aid the price discovery in the markets trading on future outcomes, like stock market. Regime change can lead to policy change which can lead to differences in future cash flows which will have bearing on valuations. Hence, those interested in capturing value through speculation would like to know in advance if there is going to be such change. In such cases, there should be a market of electoral outcome forecasts, where speculators will demand forecasts and psephologist will supply. May be such market already exits.

               The exit polls are such a forecast, though with very limited time window between forecast and realization. And we saw how it played out in the stock markets. The point is not about this one instance. The point is it is bound to happen again. The demand and lure of forecasting is always going to be there, more so for event like national election. But considering the constraint of inadequate information on voter characteristics, exit polls will always remain mix of science (sampling) and prayer. We must treat them the same.  

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