Ride-hailing, Driver Power, and the Contest for Surplus in the market of shared mobility in Indian cities
The February 2026 launch of Bharat Taxi marks an unusual development in India's ride-hailing market. Unlike Uber, Ola, or Rapido—owned by private entities—Bharat Taxi is a driver-owned cooperative with visible government backing. If the government's stated ambitions materialize, this represents more than simply adding competition. It signals whose power shapes how urban mobility platforms organize themselves and distribute surplus.
This article examines what
Bharat Taxi's emergence tells us about driver bargaining power in India's
ride-hailing market—how it never disappeared, how it reasserted itself, and
where it might lead.
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Drivers Were Never Fully Atomized
Standard accounts of platform
capitalism emphasize how apps atomize workers—turning them into isolated
contractors subject to algorithmic control. In India's ride-hailing sector,
this story is incomplete.
Auto-rickshaw and taxi drivers
have always multi-homed across multiple apps, retained the option of offline
street hailing (which allows informal surge pricing through direct
negotiation), and remained embedded in unions and local associations. If they were
ever locked in, it was with their unions, not with any app.
There was perhaps a
transitional period when ride-hailing apps first arrived—drivers were more
atomized, and the pull of incentives outweighed collective bargaining. This
brought considerable numbers of drivers outside existing union structures. But
once the market matured, demand became inelastic, and private platforms shifted
from burning cash for market share toward profitability, collective action
re-emerged. Drivers previously outside union fold were incorporated, and
opposition to platform market power intensified.
Equally important: prices in
this sector have never been fully liberalized. Auto and taxi fares continue to
be set by government-appointed bodies. Before ride-hailing platforms, these
regulated fares served as reference prices for metropolitan mobility. Uber and
Ola changed this with dynamic pricing—surge and dip pricing promised better
matching of supply with demand. But this increased earnings volatility for
drivers, breeding resentment even when average earnings didn't decline.
Non-systematic evidence
suggests that platforms using fixed-fee, no-surge models now quote prices close
to these regulated fares—often comparable to or slightly higher than dynamic
pricing on private platforms, especially outside peak hours. We've reached a
stage where platforms are no longer in price competition, at least in the
auto-rickshaw segment in many metros.
From Efficiency Gains to Surplus Contestation
Before app-based aggregators,
the central problem in cities like Mumbai and Pune was availability. Matching
riders and drivers relied on physical hailing, repeated search, and
uncertainty. Relaxation of permit restrictions increased supply, and apps dramatically
reduced transaction costs through improved matching and predictability. Early
welfare gains were real and substantial, even without large price reductions.
As platforms scaled and the
market for shared mobility became an established urban feature, contestation
over surplus emerged. Commission-based models allowed platforms to appropriate
a share of every ride. Algorithmic management gave them unilateral control over
incentives and rule changes. Earnings volatility for drivers increased, and
surplus distribution shifted toward platforms.
This did not go uncontested.
Drivers' collective action—long a feature of urban transport—reasserted itself
through periodic strikes, fare negotiations, and opposition to bike-taxi
platforms (reflecting concerns about competition for auto-rickshaw drivers).
What initially looked like atomization returned as broader collective
mobilization.
The market moved from a phase
of efficiency creation to one of surplus contestation. Platform-based
availability became definite. The question became: who gets the bigger chunk?
Driver Power Shaped Institutional Change
Out of this contestation
emerged institutional responses driven by driver bargaining power.
Namma Yatri was the pivotal
development. A mission-driven private platform operating without commissions
using fixed fees, it did not emerge in opposition to unions—it collaborated
with them. Built on open protocols aligned with ONDC vision, it demonstrated
that a commission-free model could work in practice. Its significance lies in
what it enabled: drivers operating on private platforms could now credibly
threaten exit, forcing Uber and Ola to adopt similar fixed-fee models,
primarily for auto-rickshaws.
Bharat Taxi takes this further
through cooperative ownership. Here, drivers are not merely platform users but
members. Cooperative ownership promises not just better terms today, but
control over future rule changes. This is the institutional expression of
driver bargaining power—organized suppliers securing not just better contract
terms but ownership of the platform itself.
The pattern is clear: private
profit-maximizing platforms initially captured surplus through commissions.
Driver collective action contested this. Mission-driven platforms demonstrated
alternatives were viable. Cooperative ownership now institutionalizes driver
control.
Where This Leads: Three Possibilities
What equilibrium does this
produce?
Scenario 1: Bharat Taxi
flickers out. Cooperative governance at scale proves difficult. 300,000+
heterogeneous driver-members face collective action problems. Innovation slows.
Government support proves insufficient or inconsistent. Bharat Taxi becomes a
niche player or fades. Private platforms continue dominance, but with lesser
ability to extract surplus through commissions or by using outright fixed fee
subscription models.
Scenario 2: Bharat Taxi
improves competition. It establishes itself as a credible alternative
without achieving dominance. Drivers continue multi-homing. The threat of exit
to Bharat Taxi constrains platform commission rates and rule changes. Consumer
welfare improves from competitive pressure. Driver welfare improves from
stronger bargaining position. The market sustains multiple institutional forms.
Scenario 3: Bharat Taxi
dominance recreates regulatory capture. Aggressive government backing
enables market dominance, particularly in auto-rickshaw segments in major
cities. Pricing control reverts to cooperative governance influenced by the
same unions that historically captured fare-setting committees. The pre-app
pattern returns: strong producer power, limited competitive pressure,
resistance to innovation. The difference is that capture is now
institutionalized through platform ownership rather than operating through
government committees. We're back to supplier control over urban mobility—now
with smartphones in hand.
The Concern About State Backing
This is where government
backing of Bharat Taxi becomes concerning. It's not simply another competitor
entering the market. State support can tip the equilibrium toward the third
scenario—dominance and reversion. When the state backs a platform owned by
organized suppliers, it risks recreating the regulatory capture that plagued
urban transport before apps arrived and which is on display now near any suburban
railway station in Thane district, a geography of dormitory towns where people
lodge and board to work in Mumbai.
The unions backing Bharat Taxi
are the same ones that opposed bike-taxi platforms because bike taxis compete
with auto-rickshaws at lower prices. This is rent-seeking behavior. Empowering
these unions through platform ownership and state backing doesn't eliminate
market power. It shifts control from platforms to organized suppliers. The idea
of using one potential threat to nullify another potential threat sounds
audacious, but we must recognize the unsavory equilibriums it can throw.
What This Tells Us
India's ride-hailing market
reveals how driver bargaining power shapes platform evolution. Drivers were
never fully atomized. Their collective action didn't disappear—it adapted.
Cooperative platforms didn't create driver power; they institutionalized it.
The question is where
institutionalized driver power leads. Does it produce better competitive
outcomes by constraining platform rent extraction? Or does it recreate
pre-platform supplier dominance, now with government backing?
There is nothing inherently
wrong with driver collective action or cooperative ownership. But history shows
cooperative enterprises often succumb to governance issues and mismanagement.
And India's regulatory history shows that organized supplier groups consistently
capture regulation which proves hard to correct.
My assessment: Scenario 1 is
most likely—Bharat Taxi flickers out due to governance challenges and scale
difficulties assuming government does not pull the sleeves too much to course
correct the market. Scenario 2 is possible if government support remains considerable
but limited and multi-homing persists—Bharat Taxi improves competition without
dominating. Scenario 3 is the nightmare—state-backed cooperative dominance
recreating pre-app regulatory capture, with pricing controlled by collective body
of drivers that have strong and natural affinity for creating entry barriers.
The market moved from solving availability to contesting
surplus. Driver power shaped that contest. Bharat Taxi is the latest
expression. Whether it betters the market or recreates old pathologies depends
on whether driver power remains one force among several, or becomes the
dominant force backed by state power.
